Live data · since campaign launch June 1, 2026 · Meta Ads + Google Ads · presented by DR Tourism
Since launch · 1 Jun 2026LIVE · Since launch 1 Jun 2026 · Visit Fraser Coast
Marketing data, made for the boardroom.
A live view of paid media across Meta Ads and Google Ads since campaign launch on June 1, 2026. Spend, reach and campaign performance, side by side, direct from the source.
2
Connected channels
Meta + Google
Since launch
Reporting window
From 1 Jun 2026
$21,679
Combined spend
Since launch
Since launch · Combined spend
$21,679
Days live
67
Avg daily spend
$324
Top channel
Google
Performance · since launch 1 Jun 2026
Updated 9 Aug 2026, 9:25 amTotal spend
$21,679
Since 1 Jun 2026
Impressions
9,058,485
Reach delivered
Clicks
135,078
Meta link clicks + Google clicks · CTR 1.49%
Avg CPC
$0.16
Across both channels
Daily spend by channel
Meta Ads vs Google Ads · since launch 1 Jun 2026
Channel comparison
Spend & clicks · since launch 1 Jun 2026
Meta Ads · campaign performance
Clicks = all ad clicks · Link clicks = clicks to destination · since launch 1 Jun 2026
| Campaign | Spend | Impr. | Clicks | Link clicks | CTR | CPC |
|---|---|---|---|---|---|---|
| DRT- Fraser Coast - TOF – LC | $8,895 | 4,051,609 | 35,884 | 32,396 | 0.89% | $0.25 |
| DRT- Fraser Coast - MOF | $197 | 33,926 | 813 | 739 | 2.40% | $0.24 |
Google Ads · campaign performance
All campaigns · since launch 1 Jun 2026
| Campaign | Spend | Impr. | Clicks | CTR | CPC |
|---|---|---|---|---|---|
| DR Tourism - Fraser Coast Demand Gen SEQ '26 | $3,581 | 2,268,999 | 48,112 | 2.12% | $0.07 |
| DR Tourism - Fraser Coast Demand Gen Interstate '26 | $3,505 | 2,546,421 | 40,543 | 1.59% | $0.09 |
| DR Tourism - SEQ Search | $3,150 | 75,821 | 3,252 | 4.29% | $0.97 |
| DR Tourism - Interstate Search | $1,722 | 69,109 | 2,274 | 3.29% | $0.76 |
| DR Tourism - Blue Dolphin Marine Tour | $156 | 4,694 | 181 | 3.86% | $0.86 |
| Tourism - Blue Dolphin Marine Tour | $152 | 2,719 | 141 | 5.19% | $1.08 |
| Tourism - Fraser Island Charter Tours | $142 | 2,018 | 71 | 3.52% | $2.00 |
| Tourism - Tasman Venture | $137 | 1,611 | 119 | 7.39% | $1.15 |
| Tourism - Tasman Holiday Parks | $43 | 1,558 | 130 | 8.34% | $0.33 |