Live data · since campaign launch June 1, 2026 · Meta Ads + Google Ads · presented by DR Tourism

Humpback whale breaching off the Fraser Coast

Since launch · 1 Jun 2026

LIVE · Since launch 1 Jun 2026 · Visit Fraser Coast

Marketing data, made for the boardroom.

A live view of paid media across Meta Ads and Google Ads since campaign launch on June 1, 2026. Spend, reach and campaign performance, side by side, direct from the source.

Connected channels

Meta + Google

Since launch

Reporting window

From 1 Jun 2026

$6,679

Combined spend

Since launch

Since launch · Combined spend

$6,679

Days live

Avg daily spend

$318

Top channel

Performance · since launch 1 Jun 2026

Updated 23 June 2026, 6:27 am

Total spend

$6,679

Since 1 Jun 2026

Impressions

1,871,190

Reach delivered

Clicks

32,004

CTR 1.71%

Avg CPC

$0.21

Across both channels

Daily spend by channel

Meta Ads vs Google Ads · since launch 1 Jun 2026

Source: Meta Ads + Google Ads

Channel comparison

Spend & clicks · since launch 1 Jun 2026

Meta Ads · campaign performance

Campaigns only · boosted posts excluded · since launch 1 Jun 2026

Visit Fraser Coast · 2 campaigns

Campaign	Spend	Impr.	Clicks	CTR	CPC
DRT- Fraser Coast - TOF – LC	$3,512	836,933	12,440	1.49%	$0.28
DRT- Fraser Coast - Competition	$539	60,392	3,712	6.15%	$0.15

Google Ads · campaign performance

All campaigns · since launch 1 Jun 2026

FCTE · 4 campaigns

Campaign	Spend	Impr.	Clicks	CTR	CPC
DR Tourism - Fraser Coast Demand Gen Interstate '26	$820	506,020	6,638	1.31%	$0.12
DR Tourism - Fraser Coast Demand Gen SEQ '26	$810	439,039	8,299	1.89%	$0.10
DR Tourism - SEQ Search	$577	4,200	448	10.67%	$1.29
DR Tourism - Interstate Search	$422	24,606	467	1.90%	$0.90